Why advertising is not engineering
BrandSutra: Why advertising is not engineering Image by Arek Socha from Pixabay Among all the things that have been said about the only profession I have known (and continue to be inexorably in love with), these words from Jerry Della Femina are probably the best ad for advertising. A lot of times, the clothing has seemed optional too. Like when the rain dance at Goafest serves as a prelude to what an otherwise sedate world might balk at as debauchery. Like when you become one with the ânaturalistsâ on the beaches of the Cote DâAzur with or without the aid of conversation lub...