Big Bazaar's 'Asli Dukaan' locks horns with Amazon's 'Apni Dukaan'
Future Group owned retail chain’s recent marketing blitz takes a pot shot at the US e-tailer. 14 May, 2021 - 08:35 AM IST | By indiantelevision.com Team MUMBAI: Big Bazaar has crossed swords with Amazon India by taking a dig at the e-commerce giant’s flagship campaign India ki Apni Dukaan (India’s own shop). The Future Group-owned chain of hypermarkets on Thursday released full front page ads in major newspapers across cities calling itself India’s Asli Dukaan (real/ original store). The ad promises to make deliveries of grocery to customers’ doorsteps in und...
Source: indiantelevision.com