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On June 10, Future Proof Brands, the creator of a hard seltzer known as Brizzy, filed an appellate brief before the Fifth Circuit after the Western

ADVERTISEMENT Molson Settles Trademark Fight Over 'Vizzy' Hard Seltzer Law360 (June 3, 2021, 11:34 AM EDT) -- Beer giant Molson Coors Beverage Co. has reached a settlement to end a trademark lawsuit that claimed its "Vizzy" line of hard seltzers infringed a Texas brewer's "Brizzy" brand — a deal that will actually see the plaintiff, not the defendant, stop selling its product. Six months after a federal appeals court refused to block Molson from selling Vizzy, a Texas federal judge signed off Wednesday on an agreement to end the case, which was filed in early 2020 by a company called Futur...

Dive Brief: The Food and Drug Administration should bring enforcement action against Molson Coors for illegally misleading consumers with its Vizzy Hard Seltzer labeling and advertising campaign, the Center for Science in the Public Interest and Consumer Federation of America said in a statement.  In a letter to the FDA, the consumer groups said the promotion of the alcoholic beverage's vitamin C and antioxidant content creates the impression that the drinks are healthier than other hard seltzers on the market. CSPI and CFA said Molson Coors violates FDA rules prohibiting misleading claims a...

Thursday, December 17, 2020 The maker of BRIZZY-brand hard seltzer claimed that consumers would confuse a product branded VIZZY hard seltzer with its own. The United States Court of Appeals for the Fifth Circuit disagreed, however, and affirmed the district court’s denial of the preliminary injunction with an explanation as to how the plaintiff failed to demonstrate a substantial likelihood of success on the merits with respect to its trademark infringement claim.  Future Proof Brands, L.L.C., v. Molson Coors Beverage Company, et. al., Case No. 20-50323 (5 th Cir. December 3, 20...

ADVERTISEMENT ADVERTISEMENT Molson Can't Spill TM Suit Over Its Vizzy Hard Seltzer Law360 (December 15, 2020, 11:08 PM EST) -- A Texas federal judge declined Tuesday to dismiss a suit accusing Molson Coors Beverage Co.'s Vizzy hard seltzer of infringing the trademark on a rival drink called Brizzy, finding that Brizzy is a distinctive mark and that its maker has properly alleged a likelihood of confusion for hard seltzer drinkers. Although the Fifth Circuit ruled earlier this month that Future Proof Brands was not entitled to an injunction blocking Molson Coors from selling Vizzy, U.S. Distri...