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Celebrating the cultural, social, economic, and political achievements and contributions of all women in Sri Lanka, the Sri Lanka Institute of Marketing (SLIM) recently carried out its panel discussion themed “Gender Equality for a Future-Ready Sri Lanka” under its women empowerment initiative “Leading Liyo”. In line with the institute’s vision, SLIM embarked on the initiative...

CB Governor Cabraal calls marketers to join hands with the government for trade, tourism and investment promotion Sri Lankan marketers, while coming forward to support nation branding (one of the most daring challenges in global market entry) have also been asked to effect such promotional branding on a unified theme, instead of the piecemeal messaging […]

This initiative is brought together under the auspices of the Prime Minister’s Office and in partnership with the Ministry of Youth & Sports SLIM – Sri Lanka Institute of Marketing, is the national body for marketing in Sri Lanka with a mission to establish marketing as the driving force which enhances the business and national...