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Or google and youtube. it has really been - an also—ran when it comes to advertising on social media. and so there's been a lot of. activist investors who wanted to get rid of dorsey. and dorsey also has a second job. - he's chief executive of square, j which is a payments processing company, which is worth a lot more money than twitter, - and he has a bigger stake in that than he does - in twitter as well. so, i think- it was all lining up. there's been a long time that shareholders have been- wanting to push them out. but it feels like the new boss is arriving into a very different atmosph...