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Kantar's media trends & predictions that will shape 2023: new viewing behaviours, audience targeting strategies and 'dynamic product placement'

Published: November 26, 2022

SINGAPORE, Nov. 16, 2022 /PRNewswire/ --Kantar revealsMedia Trends and Predictions 2023, its annual forecast for how the media landscape will evolve with a cost of living crisis reshaping business reality in the year ahead. The report gives a definitive view of coming media industry trends using Kantar's market-leading data alongside evidence-based predictions and expert viewpoints. The insights will help media companies and brands navigate 2023 and plan for the future.Focusing on new VOD models, soaring costs, data usage and new technologies, Kantar's experts predict: VOD embraces app...

Source: philippinetimes.com

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Kantar's media trends & predictions that will shape 2023: new viewing behaviours, audience targeting strategies and 'dynamic product placement'

Published: November 26, 2022

Source: singaporestar.com

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Pablo Gomez John Mccarthy Media Division Media Trends Media Reactions Future Viewing Experience Net Zero Media Figaro Strategic Content Director Nov 16 022 Prnewswire Kantar Revealsmedia Trends And Predictions 2023 Ts Annual Forecast For How The Media Landscape Will Evolve Witha Cost Of Living Crisis Reshaping Business Reality In Year Ahead Report Givesa Definitive View Coming Industry Trends Using Kantar 39s Market Leading Data Alongside Evidence Based Predictions And Expert Viewpoints Insights Help Companies Brands Navigate 2023 Plan Future Focusing On New Vod Models Soaring Costs Ata Usage And New Technologies Antar 39s Experts Predict Vod Embraces Appointment Tv Strategies Markinga New Chapter For The And Video Market He Winners In The Platform Wars Will Deploy Hybrid Strategies Balancing Vod Video On Demand And Linear Content Broadcasters Are Adopting Aspects Of Strategy That Fit Their Positioning Whilst Preserving Points Difference Nd Vod Platforms Are Adopting Concepts Like 39 Appointment Tv And Curated Content Discovery The Market Will Shift Away From All At Once Release Strategies Box Set Bingeing For New In Order To Maximise Revenues Ad Supported Models Answer Inflation Worries Penetration Based Video On Demand Avod Grew 20 Q2 21 23 As Shown By 22 Us Data Kantar 39s Media Reactions 2022 Study Shows Consumers More Accepting Of Advertising Nd As Rising Costs Are Making Ad Funded Content More Palatable The Timing Is Right To Introduce Tiers Limit Price Sensitive Churn However D Models Risk Creating Two Types Of Viewers Those With Less Disposable Income Who Become Over Targeted By Ads Nd Those With More Disposable Income Ho Are More Attractive To Advertisers Ut Are Harder To Reach Contextualise Or Fail Marketers Must Prepare Fora Post Cookie Landscape By Experimenting With Proxy Based Targeting Systems And Contextual Advertising Within Closed Ecosystems N Which Consented First Party Data Is Available Ill Still Be Possible Ut Wider Cross Platform Targeting Has Hit The Barrier Of Consumer Privacy There Will Be Incremental Improvement In Coming Years

Kantar illuminates 2023 marketing and media trends

Published: November 17, 2022

As the cost-of-living crisis reshapes business reality, Kantar today reveals Media Trends and Predictions 2023, its annual forecast for how the media landscape will evolve in the year ahead.

Source: themediaonline.co.za

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John Mccarthy Media Trends Media Reactions Future Viewing Experience Net Zero Media Figaro

Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'

Published: November 17, 2022

A healthy supply of working capital is essential for business growth. Unfortunately, even profitable businesses sometimes get turned down for business loans...

Source: bizcommunity.com

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John Mccarthy Media Division Media Reactions Future Viewing Experience Net Zero Media Figaro Media Trends