Fuzzy Cognitive Map News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The users of mobile phone are exponentially increasing. The applications are developed every day in a variety of domains to enhance the Quality of User Experience (QoUE) along with utility determinants. The design of the mobile application impacts the QoUE. QoUE in mobile applications is a measure that describes the appropriateness of the purpose of the application and the need for user retention. However, the challenge is to identify, understand, focus and interconnect the variety of determinants influencing the QoUE based on mobile application design. These determinants are based on the diversity of users and the related functional needs, user-specific needs, and background functioning of the application. The modelling and analysis help mobile application developers to improve, increase and retain user engagement on the app based on improved QoUE. To do so, a qualitative analytical method is employed in the following steps. The first ever Fuzzy Cognitive Map (FCM) is proposed to show ....

User Experience , Fuzzy Cognitive Map , Fuzzy Cognitive Maps , Mobile Applications , Quality Experience , User Experience ,