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Took possession on a monday. we got my team in here painting and wednesday we brought all the stuff in, and on thursday we were open. >> so you opened your store in four days? >> yes. >> so you're paying per month less than you would be paying if you had a long-term lease? >> a lot less. a lot less. i am pretty sure it's half price. >> when you look at the value of this, do you think of it as a sales tool or as a marketing tool? >> i really think of it as both. you know, for me i was -- my design studio and showroom office the second floor, and for me to get down to street level made although ...