Mad Mex's proximity programmatic OOH campaign lifts sales
A new standard for how to activate retail footfall communications.
Source: adnews.com.au
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Mad Mex sees a 9% sales uplift with ANZ-first campaign via Vistar Media + Hearts & Science
Vistar Media, a leading global provider of programmatic technology for digital out-of-home (DOOH) and data-driven marketing agency Hearts & Science have today announced the results and strategy behind an ANZ-first campaign that utilised near real-time store data to optimise results for QSR Mad M
Source: campaignbrief.com