As Fiverr ramps up its marketing plans, can it keep up with an exploding freelance sector?
By Imogen Watson-03 March 2021 12:30pm Fiverr's CMO on its first Super Bowl spot: ”we’re aspiring to be one of the biggest brands” It’s almost been a year since desks were deserted. With ambitions to become ”the lynchpin of the gig economy,” Fiverr has built a lot of territory since the pandemic began. However, it is now under siege in the freelance space from the likes of LinkedIn. Its chief marketing officer, Gali Arnon, and general manager of its new platform, Amir Guy, share Fiverr’s empire-building plans as it strengthens its grip on the marketing industry. ...
Source: thedrum.com