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How much water do you have saved up? you think you re good. we usually keep like three cases of gallon waters. which is probably like 12 gallons at the most. that s terrible, guys. that s terrible. okay? fear is an immediate motivat motivator. it s there for marketing for good and for good. adam walter is a professor of marketing at the nyu stearns school of business. he says entrepreneurs like darren and dave use fear in a very direct way to market their products. what i would like you to do is make your plan and work your plan. one of the keys is if people are feeling fearful, you give them a tool or tools to deal with that fear. you give them a sense of control. i equate it back to insurance. our demographic is people who want to be comfortable and survive if there s an emergency. they actually manage the fear, overcome it. even though the chance of something bad happening is more, we want to know it s something ....
here s the question. how much water do you have saved up? because you think you re good. we usually keep like three cases of the gallon waters. which is probably like 12 gallons at the most. that s terrible, guys. that s terrible. fear is a very immediate motivat motivator. i think it s an especially powerful tool in marketing for good and for bad. adam is a professor of marketing at the nyu sterns school of business. he says entrepreneurs like darrin and dave use fear in a direct way to market their products. what i would like you to do is make a plan and work your plan. one of the big keys is if people are feeling fear tull, you give them a tool or tools to deal with that fear. you give them a sense of control. equated back to insurance. our demographic is people who want to be able to be comfortable and survive if there s an emergency. they actually manage the fear, overcome it. even though the chance of something bad happening is small, we want to know it s ....
Because you think you re good, you know. we usually keep, like, three cases. three cases of gallon waters. okay. which is probably like 12 gallons at the most. oh, that s terrible, guys. that s terrible, okay? fear is a very immediate motivator, and i think it s therefore an especially powerful tool in marketing for good and for bad. reporter: adam alter is a professor of marketing at the nyu sterns school of business. he says entrepreneurs like darren and dave use fear in a very direct way to market their products. what i would like you to do is make a plan and then work your plan. one of the big keys is if people are feeling fearful, that you also give them a tool or tools to deal with that fear. and you give them a sense of control. i really equate it back to insurance. our demographic is people who want to be able to be comfortable and survive if there s an emergency. so they actually manage the fear, overcome it. even though the chance of something bad happenin ....
Water do you have saved up? you think you re good. we usually keep, like, three cases. three cases of gallon waters. which is probably 12 gallons at the most. that s terrible, guys, that s terrible. fear is a motivator and it s a powerful tool in marketing for good and bad. adam is a professor of marketing at the nyu stern school of business. he says entrepreneurs like deron and dave use fear in a very direct way to market their products. what i would like you to do is make a plan and work your plan. one of the keys is if people are feeling fearful, you give them tools and a sense of control. our demographic is people who want to be able to be comfortable and survive if there s an emergency. so they actually manage their fear, overcome it. even though the chance of something bad happening is small, we want to know it s something we don t have to worry ....
here s the question, how much water do you have saved up? because you think you re good so we usually keep like three cases three cases of the gallon waters. okay. which is probably like 12 gallons at the most. that s terrible, guys. that s terrible, okay? syria is a very immediate motivator it s powerful tool for both good and bad. adam is a professor of marketing at the nyu school of business. he said entrepreneurs use fear to directly market their products. what i d like you to do is make a plan and market the plan. one of the keys is if people are feeling fearful, you give them the tools to deal with that fear. you give them a sense of control. it s the demographics. people who want to be comfortable and survive if there s an emergency. they actually manage the fear, overcome it. ....