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>> what is the message? what is the message to people? gary, from you, since you somehow found the strength to kick it a decade ago. how did you find the strength? also, what's your message for parents, you know, folks who know folks? >> my message is you want to know how do we stop this? first we have to engage and unengaged population of folks. if you start to use heroin, all of the sudden the family notices. they're not interacting with the family as much. they're not going to their favorite sporting events. they're using heroin. who engages these folks? not usually too many folks. because ...

And prescription drug access for young people. now they're turning to the streets. that's what i believe. >> gary, you're helping folks in communities right now. you've been clean for ten or so years. you hear about drugs. people take them. you're addicted after the first time. is that what heroin does to you? >> not really. you can use it until you build up a tolerance to it. then you become addicted. with the pills which were just talked about, we are doing a great job with the pills. like passing new regulations. closing the pill mills. but what that does, that leads folks to a cheaper prod...

As the kind of drug people used in street alleys. but not anymore. >> that notion that it's concentrated in the inner city among the down and out is -- is less and less the case. >> reporter: as we've seen, heroin has an appeal beyond street corners. contributing to the death of beloved television star cory monteith. >> let's talk about this. we have bob forest, vh1 celebrity rehab and sober house and founder of bob forest counseling services joining me. also gary langus, recovering heroin addict. drug use researcher currently. sitting alongside him ken hansen, director of addiction services f...