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Singapore-based meal replacements brand Sustyfoods says that convenience and functionality are key purchase drivers, and expects rising demand for savoury options and product formats that are more similar to “real meals”.
SINGAPORE - Two local start-ups that sell meal replacement shakes have seen a rise in business during the pandemic, as consumers working from home go for fuss-free meals. One of them, Sustenance, saw its sales jump by 600 per cent from February to October last year and is slated to sell its products on health and beauty retailer Watsons' online platform as well as selected stores later this month. Founded by 30-year-old Gautam Param, the company declined to give absolute figures. Please subscribe or log in to continue reading the full article. Get unlimited access to all stories at $0.99/mon...