MSU Team Studies Eye Gaze to Predict Consumer Retail Behavior
DBusiness Magazine MSU Team Studies Eye Gaze to Predict Consumer Retail Behavior A team at East Lansing-based Michigan State University is studying how consumers’ sequence of gazes predicts purchasing behavior. MSU researchers used Tobii eye-tracking glasses to record participants’ eye movement in an effort to study how consumers’ gaze sequence predicts purchasing behavior. // Photo courtesy of Michigan State University A team at East Lansing-based Michigan State University is studying how consumers’ sequence of gazes predicts purchasing behavior. The findings of the study, “Seeing ...
Source: dbusiness.com