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Simply by technology. >> cute, right? ge is a part owner of nbc universal. but when we say smart grid, when we say if our grid only had a brain we are comparing it to what we have now. a very dumb grid. and we say it not because the grid did poorly on the iq test, but because in the iphone world, it is the huge brick cell phone, it is big, and when power outages happen they affect vast areas. it is not dynamic, the dumb grid can't reroute. with electronics it becomes increasingly over burdened. ge was not alone here, the smart grid, president obama wanted it more than just about anything

It is the culmination of what the nfl had named the "believe in now" season, we were in the middle of a terrible recession, president obama had just been chosen. so here is an ad ge ran during the 2009 super bowl xxxxiii. ♪ if i only had a brain. >> smart grid technology from ge will make the way we distribute electricity more efficient