'Horrible and Sad' - COVID-19 Boosts the Death Business
Dec 3 (Thomson Reuters Foundation) - Most startups are struggling to survive let alone thrive in the pandemic — yet 2020 couldn’t have gone better for Untangle, a new player in the age-old death business. Launched in January as COVID-19 began circling the globe, Untangle was born from the grief of two women on a mission to help others cope better with death and the big, snap decisions it foists on mourners. “It’s really horrible and sad, but our market and the awareness of the need for the service has grown,” Untangle’s co-founder Emily Cummin told the Thomson Reuters Foundation.
Source: kcet.org