Replacement in a way. because i'm not getting what i want, a gun is a very gendered tool. that was very striking in that message. >> so is a knife, if you think about it. >> absolutely. in a way, i would say that the gender themes that were ib hernt in that message were for me, far and away the biggest psychological components of addressing this. >> although, clearly many young men experience rejection and do not end up on the other side of a shooting rampage in this way. i will say we seem to know -- i'll take a moment to listen very briefly here to the fact that the firearms were themselves ...