What (Not) to Include in Your Agency's SEO Reports
What (Not) to Include in Your Agency’s SEO Reports Written by Images by SEOMonitor. Used with permission. Figuring out what to include (or not to include) in your SEO agency’s reports can be puzzling. Let’s imagine Sarah, a busy account manager, preparing to do a comprehensive report for a new SEO client. She takes great care to engage the extended team for updates on technical improvements, content performance, SEO campaign metrics, and so on. She spends hours upon hours checking the agency’s SEO tech stack for insights to be communicated. She makes many screenshots and arranges a ca...