MSNBC Katy Tur Reports June 4, 2024 18:55:00
Ted's montana grill restaurants. >> without the financial incentive there was no reason for anybody in the private sector to have a herd of bison. >> reporter: the chain started 20 years ago by media mogul and conservationist ted turner. raising buffalo to east buffalo has worked to save buffalo. >> it is a little bit counterintuitive that we need to eat bison to save them. but what that does is creates a market that incentivizes more ranchers to raise bison. so we have more bison. >> and if we didn't have that market? >> bison might be just relegated to being in zoos. >> reporter: saved. but ...