What Instagram's 'Lite' version means for brands and content creators | News
(Unsplash) Earlier this week, Facebook announced the launch of its no-frills ‘Lite’ version of Instagram in India. The company had tested out this particular product in key markets including India, sometime in 2018, only to withdraw it in mid-2020 due to unstated reasons. However, it’s back now albeit only on Android phones, with India being the first market to be receiving the app. It already has over 5 million downloads. The new avatar, like all of Facebook’s prior stripped-down app versions – Facebook Lite and Messenger Lite – is less than 2 MB and does away with some signif...
Source: campaignasia.com