CCPA issues advisory on misleading COVID ads; how will brands be impacted?
CCPA issues advisory on misleading COVID ads; how will brands be impacted? Share Via: The unsubstantiated claims that are punishable include '99.9% germ kill', 'immunity boosting', 'virus killing', and 'protects from COVID-19'. The Central Consumer Protection Authority (CCPA) has issued an advisory to remind the advertisers that making unsubstantiated COVID-related claims in advertisements is a punishable offence. The advisory pulls up the provisions of the Consumer Protection Act, which came into effect from July 24, 2020 to regulate matters related to the violation of consumer rights, unfai...