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Entity here that's responsible, but there was a lot of money to be made by promoting the treatment of pain to the highest level. big pharma made a lot of money on this. and i was taught in residency you give people as much pain medicine as they need. you get them out of pain. we will judge your hospital. we will judge your emergency room based on your pain scores. that's how we were taught. and we were also told these medicines weren't all that addictive. we started handing out pills like crazy. 100 million americans have chronic pain. so, we did a disservice as doctors and as prescribers like...

I'm not going to say there's one entity here that's responsible, but there was a lot of money to be made by promoting the treatment of pain to the highest level. big pharma made a lot of money on this. and i was taught in residency, you give people as much pain medicine as they need. you get them out of pain, we'll judge your hospital, emergency room based on your pain scores. that's how we were taught. and we were also told that that these medicines aren't really all that addictive. we started handing out pills like crazy. 100 million americans have chronic pain. so, we did a disservice as do...

Addictive. we started handing out pills like crazy. 100 million americans have chronic pain. so, we did a disservice as doctors and as prescribers like we took data that was bullshit, and then we went forth with it said oh prescribe it to everyone, they won't get addicted. we know what we're doing. guess what, we didn't know what we were doing. directv has been rated #1 in customer satisfaction over cable for 17 years running. but some people still like cable. just like some people like banging their head on a low ceiling. drinking spoiled milk. camping in poison ivy. getting a papercut. and h...

In medicine -- 1980 -- and doctors started prescribing opioids for pain conditions. and the major driver was the pharmaceutical industry. but in order to understand how this happened it's necessary to realize the pharmaceutical industry used a trojan horse like approach to infiltrate what i call big medicine. basically the pharmaceutical industry behind the scenes launched a covert operation in essence to influence academia, to influence the fda, the federation of state medical boards, watchdog organizations that are supposed to keep an eye on how doctors practice. and the pharmaceutical indus...

Essence to influence academia, to influence the fda, the federation of state medical boards, watchdog organizations that are supposed to keep an eye on how doctors practice. and the pharmaceutical industry ended up perpetrating one of the greatest myths in modern medical history which is if a patient is prescribed an opioid for a pain condition they won't get addicted. now we know that's not true. >> so you have big pharma, the distributors who are wholesalers, the targets of the lawsuit. you have doctors doing prescribing, huge amounts of pain pills flowing into the american populace. my ques...