BET Launches New Logo, Branding Effort in Time for BET Awards
BET Launches New Logo, Branding Effort in Time for BET Awards Michael Schneider, provided by FacebookTwitterEmail In time for the 2021 BET Awards, BET has unveiled a new logo and branding effort that represents perhaps the largest transformation in the network’s 40-year history. BET called it a “pivotal shift for our brand and a commemoration of our 40-year legacy of Black excellence.” Perhaps the most noticeable change: BET’s logo now forms a square, with “B” and “E” on the top line, and “T” and the network’s signature star underneath. That star will also turn into a p...