Introducing ATD's Developing Sales Capability Model
In the early days of sales enablement, you might have found one or two people who were tasked with several sales operations or support tasks required to keep the organization going. During that time period, if you were to ask five different people to define sales enablement, you’d likely get five different answers. Today, sales enablement has evolved into a robust, meaningful profession full of practitioners aligning sales strategy with tactics and partnering with leadership to drive results within the sales organization. However, one reality remains from those early days—the range of acti...
Source: td.org