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Infographic: Brands Should Take Note of Consumer Image Search Habits on Sustainability - Vimarsana News

Infographic: Brands Should Take Note of Consumer Image Search Habits on Sustainability

Infographic: Brands Should Take Note of Consumer Image Search Habits on Sustainability People expect companies to be environmentally aware The most popular keyword searches over the past year included 'solar panels on roof' and 'sustainable finance.' Carlos Monteiro April 4, 2021 While people have been working from home, the world has seen damaging emissions from transportation drop drastically. But even when people are on the move again after the pandemic, they’re showing that they’ll be interested in learning more about sustainability and how to be more eco-friendly, according to Gett...

Source: adweek.com
Why marketers are setting a different tone in 2021 - Vimarsana News

Why marketers are setting a different tone in 2021

BY Jasmine Giuliani ON 16 February 2021      4 min read Pantone revealed that the marriage of two colours would set the mood for 2021 – a combination of grey and an ‘illuminating’ yellow.  Kate Rourke considers why the visual shift towards warmer tones and compositions may signal hope and a new beginning to customers this year. There’s no denying that 2020 was not an easy year for anyone. So much so that many have forgotten that 2019 and 2018 weren’t a walk in the park either. The past couple of years have seen us battle through a catastrophic bushfire season, a global pandem...