Adland must reframe the creative narrative
The story must change as the industry comes under financial pressures and the power of technology and AI looms large.
Source: campaignlive.co.uk
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Top News In Gideon Spanier Today - Breaking & Trending Today
Publicis continues hot streak as it upgrades Q3 forecast and 'gains market share'
“Publicis will undoubtedly be the industry leader for organic growth”, analyst says.
Source: campaignlive.co.uk
After five years of evolution, does WPP need to be more radical?
Agency group, which used to be the world's biggest, faces pressure on multiple fronts.
Source: campaignlive.co.uk
Top investor David Herro on WPP vs Publicis and why he's keeping faith in agencies
WPP has been 'moving the ball forward', despite 'extremely disappointing' share price, top US fund manager says in interview with Campaign.
Source: campaignlive.co.uk
Media For All launches MEFA Diversity and Inclusion Awards 2023
New awards are free to enter and run in partnership with Campaign.
Source: campaignlive.co.uk