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The 13 Best Lip-Plumping Products For the Perfect Pout By Nerisha Penrose, Jesa Marie Calaor of ELLE | Beauty trends ebb and flow as quickly as the seasons change—sometimes even quicker. Remember pencil-thin 90s brows? Or maybe you dabbled with glitter roots during festival season? While there will always be wacky trends entering the beauty realm at lightspeed, there have been a heap of them that have proved their staying power, namely, lip enhancements. Lip augmentation is an increasingly popular, non-surgical, semi-permanent cosmetic procedure that adds volume to thin lips. But, the...

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. "I don't know if you're into the [cottagecore] trend," Herbivore's director of product development, Jenni Ewing, tells Allure over Zoom, "[but] that was the inspiration behind the Herbivore Cloud Jelly – a beautiful picnic of nutrients for your skin." As she's saying this, she's holding up a clear glass bottle filled with a dreamy petal pink fluid packed with hibiscus, peach, and strawberry extracts that really is the ski...

The Best Makeup Brush Cleaners to Sanitize Your Tools By Angela Trakoshis of Allure | Did you know that you should be cleaning your makeup brushes and sponges at least once a week? Yep, that's right. Dermatologists recommend that scrubbing down our tools regularly in order to prevent bacteria buildup, which can lead to breakouts. Furthermore, legendary makeup artist Bobbi Brown says that the cleaner the brushes, the better they will work on your face — especially bigger, base-makeup tools like sponges and foundation brushes.  To get those tools squeaky-clean, you first need to find t...

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. It's rare that I say I can't live without a beauty product. (And yes, I know that realistically I could live without any of ‘em — but what about my quality of life?) That said, for me, tubing mascara is a irreplaceable, panic-when-you-run-out essential. If you already know what tubing mascara is, feel free to skim the next two paragraphs (and skip directly to a review of one of the best formulas I've ever tried), but if n...

Meet the Black-Owned Brand Making K-Beauty Products More Inclusive for Deep Skin Tones Allure 3/14/2021 © Courtesy of Allure It's no secret that K-beauty makeup staples, such as lip tints and BB creams, have caught the eyes of many Americans for years now. Unfortunately, though, some of these products don't always have shade options for darker skin tones. Thankfully, when there's a hole in the beauty industry, oftentimes there's someone trying to fill it — and Grace Ijeoma Okafor has arrived to shake things up in the K-beauty world with her brand, Dr. GIO Cosmetics.  Okafor knows all ...