The idea I am an ardent socks lover. I would wear socks even in hot weather. When I saw an opportunity for selling colourful socks with trendy designs, I asked why not try this in Kenya since it was something unique and not ventured into yet. Happy socks are unique and fashionable, and since people were embracing fashion in the country, I thought to myself why not take that risk. I have always been into business, and I knew eventually I would venture into full time business. At that moment, I didn’t have any stock, but I went ahead and opened a page on all social media handles.