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All good things to think about. >> and contract it. have an arrangement with the charities saying this is what i'm doing for you. what are you going to do for this business? >> do on-location glassybaby sales at gilda's club. >> interesting. you have interesting things to say. obviously, this is not working for some people, working for a lot of people. i'm entrenched in this world, but i do think when people enter it, it's important for them to know what's going to work and what's not going to work. thanks so much. the idea of giving back comes in many forms. some companies give money, some ...

The causes that she helps. >> when you at any business choose a cause marketing partner, what are you getting from them? how do you choose that partner? so, a, the target market should align with your product and consumer. b, do they have a list? do they have what we would call a tribe? for example, gilda's club has a great list. are they promoting glassybaby? >> right. all good things to think about. >> and contract it. have an arrangement with the charities saying this is what i'm doing for you. what are you going to door for this business? >> do onlocation sales at gilda's club. >> interest...