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The problem is she is the creator of this and the creator of grey's anatomy and once you do this, you continually have to feed the beast. all of her followers are tweeting plot summaries. she is saying -- she is giving the experience of i am watching with you. anybody who gets on twitter feels that way. once you are on twitter you feel like, oh gosh i have to keep tweeting or i will lose the awed yensz -- audience. >> not many advertisers have signed up. >> finally twitter is making a deal with comcast. if you click on a tweet about "scandal" or any other show it will take you to the program. ...

The problem is she is the creator of this and the creator of grey's anatomy and once you do this, you continually have to feed the beast. all of her followers are tweeting plot summaries. she is saying -- she is giving the experience of i am watching with you. anybody who gets on twitter feels that way. once you are on twitter you feel like, oh gosh i have to keep tweeting or i will lose the awed yensz -- audience. >> not many advertisers have signed up. >> finally twitter is making a deal with comcast. if you click on a tweet about "scandal" or any other show it will take you to the program. ...

>> i think it is a big deal. the problem is she is the creator of this and the creator of grey's anatomy and once you do this, you continually have to feed the beast. all of her followers are tweeting plot summaries. she is saying -- she is giving the experience of i am watching with you. anybody who gets on twitter feels that way. once you are on twitter you feel like, oh gosh i have to keep tweeting or i will lose the awed yensz -- audience. >> not many advertisers have signed up. >> finally twitter is making a deal with comcast. if you click on a tweet about "scandal" or any other show it w...