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MAC Cosmetics pays tribute to Keith Haring with a first NFT collection
The Estée Lauder group’s makeup brand has chosen National Youth HIV/AIDS Awareness Day, April 10, to mint its first ever NFT collection, in association with the Keith Haring Foundation. Offered through its traditional Viva Glam campaign — which has been promoting equal rights for all since 1994 — the non-fungible tokens will take the form of animated illustrations of lipsticks featuring some of Keith Haring’s most iconic artworks. They will be offered at three levels of rarity and price until...
Source: premiumbeautynews.com