M&C Saatchi Indonesia wins PermataBank's Integrated Communications business
August 4 2021, 8:53 am | BY Kim Shaw | No Comments M&C Saatchi Indonesia has won the PermataBank account in a multi-agency pitch that saw five agencies participate. Narrada Communications was the incumbent. The scope of services includes ATL, BTL and Digital. In 2004, Standard Chartered Bank and PT Astra International Tbk took over PermataBank and started a massive transformation process within the organization. In 2020, PermataBank made history when Bangkok Bank (Bangkok Bank Public Company Limited) acquired it and became the controlling shareholder. PermataBank is among the top-10...
Source: campaignbriefasia.com