3rd Party Cookies Are Crumbling: What Does This Mean for Hotels and Guest Data
It’s officially time for businesses to get their hands out of the cookie jar – the internet cookie jar, that is. In January 2020, Google announced its intentions to “overhaul Chrome” by removing cookies and, in turn, better protect users' privacy as they browse the web. Fast forward to today, and the search engine giant has scrapped its original plan to transition to Federated Learning of Cohorts (FLoC) in favor of a new system called Topics, expected to materialize in 2024. Although the jury is still out on when this transition will reach its completion – and whether or not it will ...
Source: hospitalitynet.org
