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Hyperpersonalisation Experiences Among Southeast Asian Banks' Top Priorities

In Southeast Asia, banks are embarking on the next phase of their digital transformation, focusing heavily on improving customer experiences, leveraging data and analytics, and investing in cloud-based core banking systems as well as intelligent technologies, a new study by digital transformation consultancy Publicis Sapient found. ....

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Publicis Sapient Global Banking Benchmark Study 2022: How Banks in Thailand and SEA are Gearing Up for the Next Phase of Digital Transformation

A leading digital transformation company Publicis Sapient is sharing the key findings from its latest Global Banking Benchmark Study, part of an ongoing programme of research, insights and thought leadership on the latest digital transformation trends in Financial Services. The global survey incorporates the views of over 1,000 senior Retail and Commercial banking executives around […] ....

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Banks plan to double digital efforts

According to recent research, increasing competition has replaced Covid-19 as the main driver for digital transformation. ....

Publicis Sapient , Global Banking Benchmark Study ,

Are Indian banks ready to make the 'digital-first' transition?

Here are the different levels of maturity that they need to achieve to be leaders
The 21st century will be remembered as the age when digital technology transformed our society in arguably the same way as the industrial revolution, and electricity, defined progress in previous centuries.
The advent of smartphones, cheap cloud computing and advances in telecommunications, among others, have revolutionised how organisations operate and deliver services to consumers. The likes of Amazon, Netflix, Uber and Airbnb have demonstrated how a digital-first model can transform traditional industries like retail, media, mobility and hospitality. They have already created commercial success by leveraging technology to create superior customer value. However, the answer to the question “Are banks ready to make the digital transition?” relies on their ability to create better customer experiences and higher operational efficiencies using technology. ....

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