Consumer demand for sustainable packaging holds despite pandemic
Dive Brief: Two-thirds (67%) of consumers consider it important that the products they buy are in recyclable packaging, and the same percentage consider themselves environmentally aware — the same share as before the pandemic, according to Trivium Packaging’s 2021 Global Buying Green Report. The report is based on a survey conducted with Boston Consulting Group with 15,000 consumers in Europe, North America and South America. More than half (54%) take sustainable packaging into consideration when selecting a product. Younger consumers — those 44 years and younger — are leading ...