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Try to build some buzz, internet buzz. >> using twitter. >> using twitter, yeah, using youtube, obviously. and just pushing the issue and getting it out to as many people as you could possibly get it out to. just to get the conversation rolling. and get a little bit of, you know -- people talking. and people were talking. >> and what made you choose david corn, friend of the show here, as your ambassador to the media? >> just -- i respect his reporting. i specifically -- there was one article, the global tech article july 11th that, you know, the thing that offended me most, obviously, was the...

Buzz. >> using twitter. >> using twitter, yeah, using youtube, obviously. and just pushing the issue and getting it out to as many people as you could possibly get it out to. just to get the conversation rolling. and get a little bit of, you know -- people talking. and people were talking. >> and what made you choose david corn, friend of the show here, as your ambassador to the media? >> just -- i respect his reporting. i specifically -- there was one article, the global tech article july 11th that, you know, the thing that offended me most, obviously, was the china clip where he described th...