Detailed text transcripts for TV channel - MSNBC - 20170921:22:57:00
Don't need to be good or decent, only consistent to the brand you've created. while that may found depressing, klein argues it's actually an essential thing to understand for countering trump, noting that he's built a brand around chaos, hate and corporate shock doctrines, masquerading as populism. klein is the author of the iconic globalization critique "no logo" with over a million copies in circulation. she won the sydney peace prize and her new book is a finalist for a national book award. thanks for being here. >> really glad to be here. >> branding as a political strategy, it works for h...
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