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It's the pace. it would take six million jobs to take us back to 2008 levels and 13 million americans are unemployed. while it's a step in the right direction and the glass is half full versus half empty, we have a long way to go, alex. >> yeah. how much are we talking about with these record prices for the super bowl ads here? >> a lot of money. $3 million and some are paying as high as $4 million for nbc. what this buys, of course, is major, major exposure. last year, 111 americans watch the super bowl. that number will probably even be higher this year. so it gives them that exposure. you'r...

It would take six million jobs to take us back to 2008 levels and 13 million americans are unemployed. while it's a step in the right direction and the glass is half full versus half empty, we have a long way to go, alex. >> yeah. how much are we talking about with these record prices for the super bowl ads here? >> a lot of money. $3 million and some are paying as high as $4 million for nbc. what this buys, of course, is major, major exposure. last year, 111 americans watch the super bowl. that number will probably even be higher this year. so it gives them that exposure. you're going to see ...