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Marketing officer at a mobile and online payment company. he founded this company bought earlier this year. great to see you, james. >> you as well. >> i find this fascinating. i still lovie mail. i use text, obviously. but i personally get annoyed at text message marketing. yet, i know that there are lots of people, that's where they get their information. that's where they want to get their information. >> right. the big challenge is 90% of e-mails today go unread. >> right. >> even 70% of facebook posts and 80% of tweets are missed by consumers. most consumers now go, i want to get my messa...

Cell phones. i wanted to take time to dig into text message marketing. james citron is from a mobile and online payment company. he founded an mms and sms text message company that was bought earlier this year. great to see you, james. >> great to see you as well. >> i find this fascinating. i love e-mail. i use text but i get annoyed at text message marketing. i know there are lots of people that that's where they get their information, where they want to get their information. >> the challenge is 90% of e-mails today go unread. >> right. >> 70% of facebook posts and 80% of tweets are missed ...