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To get women out there to vote, particularly young women. >> i want to ask you, we talked to kal penn, who's in charge of young folks getting them to vote, registered early and we asked them about the enthusiasm gap and in the piece you mentioned yes, we can transfers to no, you won't, basically taking the message focused on obama to one focused on romney. how do you get people enthused about a message like that? how does the president do that? it's harder to get people enthusiastic about what might happen than the promises he made some feel he didn't deliver on. >> i agree with you. that's wh...