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Jay gultz is the head of the goltz group. he's a lead business blogger for "the new york times" and ben ha is the founder and ceo of cheese burger, a network of websites dedicated to delivering funny content to about 20 million unique monthly visitors. it's great to see both of you guys. >> thanks for having us. >> two serial entrepreneurs. let's dive into the first question. it's about the possible perils of being inventive. >> how do you know when you're too innovative, stretching beyond what your customers really can handle? you see that, you see they have the problem you can solve and yet ...

Goltz group. he's a lead business blogger for "the new york times" and ben ha is the founder of cheeseburger a neatwork of websites dedicated to delivering funny content to 20 million unique users. so great to see both of you. >> thanks for having us. >> two serial entrepreneurs. let's dive right into the first question. it is about the possible perils of being inventive. >> how do you know when you're too innovative, when you are stretching beyond what your customers really can handle? you see that. you see they have the problem you can solve, and yet the innovation you have is just not quite...

I think launching online allowed us to get a large following much faster than if we had had bricks and mortar because you're limited by geography. >> so far, the stores have been a big success exceeding all of their expectations. >> is demand what you expected? or more? >> it's about double what we expected. >> why? >> we're hiring if you're looking. ♪ that was a really interesting piece to do particularly because those warby parker founders are truly forward thinking. how can you apply some of their learnings to your business? let's turn to this week's board of directors. and jay goltz is...