'Beginning of a new chapter': Brands flourish at first China Products Expo
‘Beginning of a new chapter’: Brands flourish at first China Products Expo More than 240,000 visitors have indulged themselves in brand experiences at the first ever China International Consumer Products Expo. The four-day event, which ran in Hainan from 7 May, has presented the first opportunity for many brands to interact directly with consumers in a face-to-face environment. With upwards of 1,500 companies and 2,620 brands in attendance, the event has been a lifeblood for many seeking to showcase new innovations or rebuild engagement beyond the digital sphere. Retailers have also tak...
Source: dfnionline.com