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ParentTV founder Sam Jockel first entered the digital world in 2010 when she started Facebook page ALDI Mum, which grew to 170,000 followers and counting. In 2012, she co-founded social media agency Good Funny Smart, and established the online community School Mum. In 2017, she ventured into the startup world and launched ParentTV, a video streaming website personalising parenting advice from the world's leading research-based parenting experts via any digital device.

February 12, 2021 Sam Jockel. is the University of Queensland's entrepreneur in residence and the founder of ParentTV. Source: Ventures/the University of Queensland. Brisbane-based entrepreneur Sam Jockel is no stranger to launching successful ventures. Most recently, she’s created her own online video advice hub ParentTV — think Netflix for parenting advice — which has an audience of over 150,000 viewers, and features parental experts sharing thoughts and ideas about parenting in the modern age. Jockel is also the University of Queensland’s entrepreneur in residence, and recently re...