Sedalia Sentinel touted its own importance
J. West Goodwin’s Sedalia Bazoo, which began publishing in 1868, had as its motto the phrase, “Who bloweth not his own Bazoo, the same shall not be blown.” Goodwin’s sense of self-importance carried Goodwin’s assurance that he and his paper were right in both their outspoken articles and editorials.
Source: sedaliademocrat.com