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"FLoC": Google's new tracking method faces flak Google has announced FLoC (Federated Learning of Cohorts) technology to provide a more privacy-focused way to track users and serve ads to them Saturday April 10, 2021 10:49 AM, IANS New Delhi: Privacy-focused search engine DuckDuckGo has slammed the new ad tracking method by Google, saying it is bad for privacy and puts the users in a group based on their browsing history, and any website can get that group ID to target and fingerprint them. Google has announced FLoC (Federated Learning of Cohorts) technology to provide a more privacy-focused w...

DuckDuckGo asks people to block Google's new tracking method News Published: April 10, 2021 11:32 AM IST DuckDuckGo has slammed Google’s new ad tracking method, saying it is bad for privacy and puts the users in a group based on their browsing history, and any website can get that group ID to target and fingerprint them. Google’s new FLoC (Federated Learning of Cohorts) is a technology to provide users with a more privacy-focused way of tracking them and serving ads. The company will implement FLoC in Chrome and it wi...