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iTWire - DuckDuckGo, Vivaldi join Brave in opposing Google's new ad-targeting tech


DuckDuckGo, Vivaldi join Brave in opposing Google s new ad-targeting tech
Thursday, 15 April 2021 06:44
DuckDuckGo, Vivaldi join Brave in opposing Google s new ad-targeting tech
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Image by Fathromi Ramdlon from Pixabay
The companies behind privacy-focused search engine DuckDuckGo and Norwegian browser Vivaldi have joined the Brave browser chiefs in opposing Google s new experimental ad-targeting technology known as Federated Learning of Cohorts.
In statements released on Wednesday US time, the two companies slammed the move by Google, with Vivaldi chief executive Jon von Tetzchner
calling the new data harvesting venture nasty .
DuckDuckGo
said FLoC was bad for privacy. Google has created a new tracking method called FLoC, put it in Chrome, and automatically turned it on for millions of users, the company said. ....

New Zealand , Chris Jeter Chrisjeter , Brendan Eich , Peter Snyder , Bennett Cyphers , Electronic Frontier Foundation , Chris Jeter , Duckduckgo Chrome , Duckgo Search , Google Activity Controls , App Activity , Include Chrome , Google Ad Settings , Federated Learning Of Cohorts , Jon Von Tetzchner , Sam Varghese , புதியது ஜீலாந்து , பிரெண்டன் ேச் , பீட்டர் ஸ்னைடர் , பென்னட் சைபர்கள் , மின்னணு எல்லை அடித்தளம் , கிறிஸ் ஜெதேர் , கூகிள் நடவடிக்கை கட்டுப்பாடுகள் , செயலி நடவடிக்கை , சேர்க்கிறது குரோம் , கூகிள் விளம்பரம் அமைப்புகள் ,

DuckDuckGo asks users to ditch Chrome to avoid Google's new tracking method


updated: Apr 11 2021, 15:26 ist
Popular privacy-centred search engine DuckDuckGo has issued a fresh warning to Chrome users about Google s newest method to track peoples online activity.
On a blog post on its site, the search engine detailed Google s new tracking method, called Federated Learning of Cohorts (FLoC).
With browsers dropping support for third-party cookies, FLoC is Google s approach for replacing them. It s being developed in the open and is claimed by Google to be good for privacy.
However, according to the blog, FLoC categories users based on interests and demographics derived from browsing history, to enable creepy advertising and other content targeting without third-party cookies. ....

Federated Learning , Google Chrome , Google Activity Controls , Google Ad Settings , கூட்டமைப்பு கற்றல் , கூகிள் குரோம் , கூகிள் நடவடிக்கை கட்டுப்பாடுகள் , கூகிள் விளம்பரம் அமைப்புகள் ,