updated: Apr 11 2021, 15:26 ist Popular privacy-centred search engine DuckDuckGo has issued a fresh warning to Chrome users about Google's newest method to track peoples' online activity. On a blog post on its site, the search engine detailed Google's new tracking method, called Federated Learning of Cohorts (FLoC). With browsers dropping support for third-party cookies, FLoC is Google's approach for replacing them. It's being developed in the open and is claimed by Google to be good for privacy. However, according to the blog, FLoC categories users based on interests and demographics derived from browsing history, to enable 'creepy' advertising and other content targeting without third-party cookies.