How to Prepare for the Switch to Google Analytics 4
The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.
Source: cmswire.com
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Google to Launch Analytics 4 to Address EU Privacy Concerns
Google announced the launch of its new analytics solution, Google Analytics 4. Google Analytics 4 aims, among other things, to address recent developments in the EU regarding the use of analytics cookies and data transfers resulting from such use.
Source: natlawreview.com