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Whether you're a hesitant user or still in the setup process, gain insights into the key differences and leverage these tips for maximizing efficiency in GA4.
In this article, we will take a look at 16 free and low-cost alternatives to Google Analytics 4.
How does Google Analytics 4 measure up to its predecessor? And what should business leaders know to optimize the platform?
Why You Should Upgrade to Google Analytics 4 Google Analytics 4 (G.A.4.) has made waves since its launch, and Google has been nudging people to upgrade for the past two years. Why?...
If the goal is to be future-proof, then upgrading your technology suite with a privacy-first future in mind is the way forward. Google’s Alice Crawley shares the key benefits of switching to Google Analytics 4 (GA4) ahead of the July 1 sunset of Universal Analytics.