The Drum | 3 Reasons Why Making The Switch To GA4 Is Better For Brand, Better For Business

If the goal is to be future-proof, then upgrading your technology suite with a privacy-first future in mind is the way forward. Google’s Alice Crawley shares the key benefits of switching to Google Analytics 4 (GA4) ahead of the July 1 sunset of Universal Analytics.

Related Keywords

United Kingdom , Alice Crawley , Google , Universal Analytics , Google Analytics , Google Signals , Data Amp Privacy , The Responsible Marketing Hub With Google , Rand Strategy , Brand Safety , 2b Marketing , Rand Purpose ,